Today, Brand Affinity Technologies (BAT) continued its push for sports marketing and advertising world domination with the acquisition of Fantapper, which is a leading celebrity mobile application company.
Powered by their netBAT technology, BAT created a browser application (available on Chrome, Firefox & Safari….okay, that piece of crap Internet Explorer as well) that will allow you to follow your favorite athletes and celebrities across the Internet. This app, Fantapper, will allow you to gather information about these athletes and celebrities across their images. Instead of just looking at their pretty faces, with Fantapper you can gather Fantasy Football information over their photo instead of having to leave the site with the built-in Bleacher Report app, you can see what they just Tweeted about with the Twitter app, or even buy those sick shoes they are wearing in that photo with the Amazon app. All of this can be done with Fantapper without even scrolling your mouse, much less leaving the page. Sounds ideal to me. I mean, we all know how lazy everybody is.
The BAT President & CEO, Ryan Steelberg, hits it on the head when he says, “Consumers have an insatiable appetite for celebrity, are continually looking for meaningful engagement, and spend time with content that interests them.” Well, he solved that problem.